On-page SEO is not just about sprinkling keywords and interlinking. It’s about everything you do on a web page to add value to your readers. Also, this on-page SEO guide will help you create content that ranks well on search engines.
However, the best thing about on-page search engine optimization is that it’s in your hand. It’s a story of the past when the on-page optimization was pretty straightforward. But things are changing fast today and so is the SEO for beginners.
You control a lot of things here, unlike in off-page SEO. And because I love adding value to my readers, on-page practices attract me more than anything. So without further ado, let’s get started!
On-Page SEO: The Complete Guide to Rank Higher Fast (2022)
In this guide to on-page SEO, you’ll first learn the basics, then move on to creating and optimizing your content. So let’s get to know about this type of SEO and understand why it’s important.
What is On-Page SEO?
On-page SEO is the process of optimizing individual web pages so that they rank high in search engines. As a result, you will receive more relevant traffic. That’s exactly what I enjoy about it! On-page factors are all of the aspects that you, as the website owner, have influence over.
On-page SEO includes everything on your website’s pages, such as
- the number of words
- Structure of the content
- Clarity and relevance
- Detail and individuality
- Links that are useful (inbound & outbound)
- Images, tables, and other similar components
- Headings, subheadings, bullets, and other elements
The list goes on and on. These are all on-page features that require search engine optimization. However, keep in mind that off-page criteria such as backlinks now play an important part in ranking high.
However, the strength of on-page SEO rests in providing value to end consumers.
Why Is On-Page SEO Important?
On-page SEO is important since it is one of the simplest ways to increase the visibility of your website. You tell search engines what your content is about when you optimize your pages.
With on-page SEO, you make it simple for search engines like Google to rank your sites.
What is the function of search engines such as Google? Its purpose is to provide the most pertinent information depending on the user’s inquiry.
And if you meet the objective of its users, you will rank high. As a result, you’ll make a lot of money. This occurs because marketers may display relevant advertising on your pages.
Relevance is critical in this industry, and it is linked to on-page SEO. You will not rank until you are relevant. That is the capability of on-page SEO.
Let’s know how you can create and optimize your web pages for search engines like Google.
How to Create SEO-Friendly Content That Ranks
Before diving into details like keyword placement, you must first produce SEO-friendly content. Because it is an on-page SEO tutorial, you will be dealing with everything ‘on-page.’ The content itself is an essential component. So, let’s get started!
Choose the Relevant Content-Type and Format
I’ve already concentrated on developing relevant content. But what exactly does it mean? That is, your material must be relevant to both the search engine and its consumers. You must select the appropriate material type and format.
For example, suppose you want to write a blog article regarding on-page SEO. You also want to select the appropriate material type and format. This is how you do it:
- Go to your preferred search engine (like Google)
- Enter the primary keyword here (On-Page SEO guide in this case)
- Examine the SERPs
- And consider, “What content kind and format is performing well?”
You’ll get your response. A blog post is the sort of material that performs well in terms of ‘on-page SEO.’ However, for ‘how to tie a tie,’ a video may be the best sort of content. Of all, it all depends on the intent.
You can choose from the following content types:
- Blog post
- Video
- Infographic
- Table
- Product
- Landing page
The list goes on and on. Simply ensure that your material is of good quality and relevant to the user.
You must return to the SERPs for content format. If there are several ‘how to’ articles ranking for a keyword, you must build a superior ‘how to post. If your listings show in SERPs, you must construct the greatest listicle possible.
But keep in mind that everything on the website is linked to the user’s objective.
While Writing, Keep The User’s Intent In Mind
But what exactly is the user intent? It’s what users are looking for when they put in a certain term. It’s also important for on-page SEO. How are you going to find out? You must obtain it through common sense and SERP analysis.
Someone looking for a sushi recipe,’ for example, wants the goddamn recipe. The searcher is not interested in learning about the history of sushi. Just like that! Be detailed and write the sushi recipe.
In Google, enter the term for which you wish to rank. And look at the pages that are already ranking there. The goal is to meet the user’s goal of inputting a certain search term into search engines like Google.
Be Precise, Clear, and Accurate.
The three most critical factors in satisfying the searcher’s goal are uniqueness, precision, and detail. If you want to rank for a keyword, make sure you meet these three requirements. How are you going to do it? It’s easy!
Simply create clear, original material and supply the user’s information.
- When developing material, consider it from several perspectives.
- Experiment with various titles and headers.
- Look for common but distinct headers.
- Examine the sub-topics.
- Fill up the blanks with relevant information.
- Use bullets, photos, tables, and other elements.
And try to include anything that would benefit the reader. This is how you bring detail, clarity, and individuality. However, for improved on-page SEO, you must include all relevant keywords in your text.
Write Using Related Keywords
No, I’m not suggesting that you stuff keywords into your posts. However, in order to get good search engine ranks, you must include keywords in your material. It is significant because search engines utilize keywords to define a piece of information.
Here’s how you can find all the related keywords:
- Go to H-Supertools Keyword Research Tool.
- Enter your primary keyword in the box
- And Click on ‘Search.’
Begin with free digital marketing tools like H-Supertools and progress to paid tools later. You’ll get tonnes of related keyword suggestions in seconds. Of course, you may utilize excellent keyword research tools like Ahrefs, SEMRush, and others. But they ask for a high premium for it.
Although Ahrefs is adequate, I already have excellence with SEMRush in generating visitors. However, this does not imply that keywords are the only ranking variables available. To improve on-page SEO, you must regularly monitor all pages that rank on search engines.
Read Already Ranked SERP Pages
If any pages appear on the top page of search engines like Google, Bing, or Yahoo, they must be good. Why? It’s because the algorithm is dependent on the behavior of the consumers.
Users who visit the pages must be pleased with the material. So check out the page rankings for the phrases you wish to rank for. And use your individuality to replicate the techniques.
Now let’s go a bit more technical.
Best On-Page SEO Practices: How to Optimize Your Web Pages
Writing SEO content is challenging, without a doubt. But optimizing it is not. So don’t be scared just because I used the word ‘technical’ in the previous paragraph.
Add the primary keyword in the title, first, and last paragraphs.
The primary keyword is the term that best describes your content’s idea. It refers to the term for which you wish to rank in search engines such as Google. That is why including it in the title, first, and last paragraphs is critical.
It is essential to include the major keyword in the title. However, excluding it from the first and last paragraphs will only work if it makes sense. But this isn’t always the case.
As you can see, the first and last paragraphs are crucial. They are your content’s filth. That is why it is critical to have a primary keyword in them.
But don’t attempt to force it. Improve your on-page SEO by making it feel more natural.
Use Keywords Naturally Throughout Your Content, But Be Consistent
Don’t stuff keywords into your content; rather, sprinkle them throughout naturally. That’s why many marketers say things like “sprinkle the keyword in your content.”
But what does it mean to be keyword consistent? It refers to consistently distributing keywords across the article. For example, if you use the keyword every 200 words, you should do so all across content.
But, once again, only do it if it makes sense.
Choose URLs that are both short and descriptive.
Users appreciate short URLs. That is why you should utilize them as much as possible. However, if you want to increase your on-page SEO, there is a catch.
Long URLs are only avoided because they are difficult to memorize. Users will not return if they cannot recollect the name of your website.
So, for your websites, use short yet descriptive URLs.
Create a Fantastic Meta Description Using CTA
I agree that meta descriptions are extinct. Google and other search engines have adopted AI-powered meta descriptions for their SERPs. However, you should still notify the search engine about your content. Let me share the post’s meta description:
A well-written meta description may help increase traffic and conversions. Using these helpful hints, you can create a compelling meta.
- Always match the search purpose.
- Make use of the active voice.
- Be concise
- Add a CTA
Just like that! Because you only have 150 characters to write in a meta.
Search Engine Optimization for Your Images
Images may be quite useful in improving your SEO game. Images alone may bring in a lot of traffic if correctly optimized for search engines.
Here are a few tips for image optimization:
- Use the principal keyword to name your photos.
- Incorporate keywords into the file name as well.
- Make use of descriptive file names.
- Avoid keyword stuffing.
- Compile them
Compress the photos using programs such as Tinypng and ShortPixel. And then convert them to next-generation picture formats like webP.
Add Relevant Outbound and Inbound Links
After the content itself, links are the second most significant ranking criteria. It also offers a direct connection to the on-page content. To make your material more valuable to your viewers, provide relevant external and internal links.
External or outbound links direct your reader to another website. Internal or inbound links lead your visitor to another page on your website.
However, you should avoid stuffing your web pages with links. Just like that! Do it gently to just give value to your readers.
Search for Featured Snippet Opportunities in Google
In recent years, featured snippets have taken over the SERPs. It shows no indications of stopping down. As a result, you should begin optimizing your content for highlighted snippets.
It’s not in your power to be included in the clip, but you can do the following:
- Long-tail keywords should be targeted.
- Make use of the question-based inquiries.
- Make your material scannable.
- Include facts and statistics.
- Prepare for voice search
- Prioritize long-tail keywords.
- Include statistics and facts to make it more appealing.
- Optimize for voice search by including FAQs and questions at the bottom of the page.
But, before you start looking for highlighted snippets on Google, make sure that you:
- Already ranked among the top ten
- Provide a better adequate response.
- Use the proper format.
- Look at the snippets that are already in SERPs.
If Google is not showing the snippets, it will not show yours either.
Keep an eye on your competitor’s anchor text.
The texts with linkages are known as anchor texts. Examine them on pages that rank high in SERPs. Examine who and where is utilizing anchor text for connecting. Let me share Neil Patel’s blog article, in which he employs several anchor texts:
Then, look at your competitors’ pages that link to yours and utilize keywords that are similar or tweaked in the anchor text. Based on this information, you can then develop content. By enhancing your anchor texts, you will be able to attract more visitors from high-ranking sites.
Make use of the Rich Snippets using Schema Markup.
Rich snippets are search results that include additional information such as ratings, reviews, and more. Schema markup is the type of coding that tells a search engine about the data. There is, for example, a markup for
- How to
- Product
- Review
- FAQs
- Software
You can find all the markup here. Snippets make it easy for search engines to understand the page. It improves targeting and ranking as well. And more.
The Best On-Page SEO Tools (2022)
There are several on-page SEO tools available on the market. These tools allow you to optimize your content while on the go. Use the following on-page SEO plugins if you’re using WordPress:
- Rank Math
- Yoast SEO
- All in One SEO Pack
These three plugins all accomplish the same thing: they assist you in optimizing your content on the fly. They may, for example, remind you to include your core keyword in your title if you haven’t already. I use Yoast SEO, but you may also utilize Rank Math.
All three of these on-page SEO plugins have received great ratings from marketers. Check out these WordPress plugins to enhance the functionality of your site. You may also use Ginger or Grammarly on the move to enhance the grammar of your article.
Conclusion
While it doesn’t take too much time and effort to follow a good SEO technique, it might kill your posts if you don’t.
It might take you 30-60 min to write a blog post, but it is up to you to decide if your post will live for years, or will not be visited by anyone. Just commit to 10 to 15 minutes after you are done with your post to make the necessary adjustments. These changes will get you a better SEO rank, thus reaching many people. Maybe after following a great optimization technique, your article will stand out!
Thank you for reading and I will be waiting for your comments below.